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Ligero Taco Bell; Cigar Marketing & Perception

I haven’t eaten Taco Bell in years, but because of their ingenious branding and marketing, I still consider stopping there when I want to make poor food choices. That dang talking Chihuahua they used back in the day probably contributed to a majority of our current digestive issues. It’s because consumers are like guinea pigs…

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New School Cigars, Old School Blending

Times change, people change, processes change. 25 years ago we listened to music that was made using instruments. Today the tracks are made with computers and “artists” have to Google their own lyrics to see what they said. 35 years ago, skilled hands on the factory floor in Detroit made our cars, now they’re produced from a…

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IPCPR Takeaways

The 2016 IPCPR is a wrap and I’m finally getting my legs back under me. After being sidetracked by the airline industry I finally made it to the Sands Expo Center, in Las Vegas, NV to see and meet those that keep the cigar industry fresh and relevant. While there weren’t tons of new releases…

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First the FDA, Now Southwest Airlines

I’m not a conspiracy theorist, but how is it that headed into the most important week of the year for the cigar industry does a major airline have a technical glitch and basically shut down. As I type this post, I am supposed to be in Las Vegas plotting my course for the week at…

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Bellas Artes by AJ Fernandez Eval

One of the attractions of premium cigars is the science and patience behind the growing, fermenting and blending tobacco. Exemplifying this patience and attention to detail is third-generation Cuban grower and cigar manufacturer AJ Fernandez. While many rely on others to provide them with resources (leafs and factories), Fernandez has not only made a name for…

Holding a Lighter Amidst the Silence

Put Your Lighters In the Air for Cigars

      Brothers and Sisters of the Leaf Anytown, USA July 15, 2016 Dear Family of the Leaf, As the International Premium Cigar & Pipe Retailers Association trade show (IPCPR 2016) approaches, the cigar landscape is changing dramatically before our eyes. Those that will be in attendance are unsure if this will be the last…

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Primings Cigar Lounge and Bar

Premium tobacco fields must be handled with patience, care and efficiency. These things are vital when the time comes to pull the leaves from their stalks during a process called priming. Priming entails meticulously picking two leaves per day from the plant until all have been removed…a process that can take several weeks depending on the readiness…